Why Enterprise Retailers Keep Getting Burned by Coupon Tools - A Mid-Market Case Study

https://www.pop-bookmarks.win/why-sub-50ms-api-responses-matter-for-checkout-roi-aov-and-personalization-measurement

How a $250M Retailer Lost $3M and Trust in One Black Friday In November 2023, a national apparel retailer doing roughly $250 million in revenue ran a set of promotions across web, mobile, and in-store channels