Why do so many games return to the same settings like neon arcades or pixel art...

https://wiki-aero.win/index.php/What_Makes_a_Game_Setting_Feel_Familiar_Right_Away%3F

Why do so many games return to the same settings like neon arcades or pixel art streets? It’s not just recycling visuals. Game designers reuse these familiar worlds because they offer a shared language players get right away