When your business information is inconsistent across the web, Google struggles...

https://www.jasminedirectory.com/blog/how-to-manage-your-business-directory-and-citation-reputation-for-maximum-local-visibility/

When your business information is inconsistent across the web, Google struggles to trust your location data. Cleaning up citations—especially fixing NAP consistency across directories—sends a clear signal to search engines that your business is legitimate