The importance of experiential marketing depends on creating shareable minutes that reverberate on social networks

https://prsaboston.org/fast-5-qa-with-the-castle-group-principal-co-founder-wendy-spivak-five-things-to-know-about-events-management-and-integrating-strategic-event-planning-into-pr-campaigns/

The essence of experiential marketing lies in producing shareable instants that sound on social networking sites