Suppression works by burying bad news on page two, but it’s fragile. If a site...

https://highstylife.com/why-does-one-bad-headline-outrank-all-my-good-press/

Suppression works by burying bad news on page two, but it’s fragile. If a site updates its algorithms or someone searches your name with a specific keyword, that damaging headline can pop right back to the top