Service-based SEO keeps margins capped at 30% because you’re trading time for...

https://www.logo-bookmarks.win/most-seo-agencies-hit-a-ceiling-because-retainers-keep-margins-stuck-around-30

Service-based SEO keeps margins capped at 30% because you’re trading time for money. Treat your agency like a lab to productize your internal workflows into software. You’ll stop the hourly grind and push your margins well past the 70% mark.