SEO retainers usually top out at 30% margins because they’re tied to human...

https://www.tumblr.com/weepingmountainzealot/815686865347854336/serp-scraping-at-scale-what-does-an-agency

SEO retainers usually top out at 30% margins because they’re tied to human labor. Treat your agency like a lab and build tools that turn your workflows into software. You’ll hit 70%+ margins and stop trading your limited time for fixed revenue.