Relying on rank tracking is a liability. With AI Overviews triggering a 30% CTR...

https://bizzmarkblog.com/how-europes-enterprise-seo-agencies-are-rebuilding-themselves-around/

Relying on rank tracking is a liability. With AI Overviews triggering a 30% CTR drop across European markets, traditional reporting no longer tells the full story. Users are increasingly zero-click, finding answers directly on the search page