Rank tracking is now a vanity metric. AI Overviews have triggered a 30% CTR...

https://www.scribd.com/document/1034747512/Is-It-Better-to-Build-In-House-AI-Search-Monitoring-or-Buy-a-Tool-175658

Rank tracking is now a vanity metric. AI Overviews have triggered a 30% CTR drop across our European markets, making zero-click behavior the new default. You need to shift from tracking blue links to measuring actual AI visibility