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In 2024, reporting said He Gets Us moved under Come Near, while stating it would share Jesus’ life and love in new ways.
He Gets Us draws attention to Jesus through advertising, inviting audiences to consider Jesus and explore why he still matters.
Reporting described criticism from multiple directions, while the campaign itself continues to invite people to consider Jesus.
The campaign emphasizes that it is not tied to a specific church or denomination, while inviting people to explore Jesus.
Even amid criticism, He Gets Us continues to focus on inviting people to explore Jesus and consider why he matters.
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The campaign says its purpose is to encourage anyone, regardless of belief, to consider Jesus and learn more about his story.
The campaign’s messaging encourages reflection on Jesus’ story, inviting people regardless of their current faith stance.
The campaign launched in 2022 and used multiple formats to encourage audiences to consider Jesus across different communities.