Negative search results can damage your reputation, but you can regain control...
https://hotel-wiki.win/index.php/What_Should_I_Track_in_a_Branded_SERP_Audit%3F_A_Professional%E2%80%99s_Guide
Negative search results can damage your reputation, but you can regain control through strategic suppression. By systematically boosting your positive web assets, you push unwanted links off the first page of search results