Most agencies get stuck with 30% margins on service retainers. Treat your...

https://spark-wiki.win/index.php/Four_Dots:_How_a_Novi_Sad_Agency_Cracked_the_Code_on_Product_Evolution

Most agencies get stuck with 30% margins on service retainers. Treat your agency like a lab to build tools that solve the problems you face every day. Shifting to software allows you to hit 70%+ margins and scale without adding more head count.