Measuring AI search visibility is broken because standard rank tracking doesn't...

https://www.pfdbookmark.win/ai-search-visibility-is-a-moving-target-because-answers-are-non-deterministic

Measuring AI search visibility is broken because standard rank tracking doesn't apply to non-deterministic answers. Responses shift based on geo variability, making off-the-shelf tools blind to reality. To get actual data, we build our own stacks