Live media is not just a show now. With mobile-first tools and live chat, we...

https://noon-wiki.win/index.php/What_is_Instant-Play_Functionality_and_Why_Are_Platforms_Pushing_It%3F

Live media is not just a show now. With mobile-first tools and live chat, we see new, shared hubs. We look at how this aids personalization, helping pros rethink how to engage fans who want a key role in live content