How Volkswagen's composable commerce shift exposed what really matters when launching into three markets at once

https://www.coast-bookmarks.win/why-integrating-a-headless-cms-with-commercetools-breaks-under-real-traffic

Data shows multi-market launches are a multiply-failure risk — and the numbers don't lie The data suggests companies that attempt simultaneous launches across multiple countries or regions face an outsized chance of operational failure