How a $12M B2B SaaS Company Lost Deals and Clarity to Manual CRM Practices

https://signalscv.com/2026/01/10-top-private-equity-crm-options-for-2026/

When the company hit $12 million in ARR, leadership assumed the CRM debate was settled. The sales manager insisted on “what the reps like” and the operations lead wanted the cheapest subscription plan