How a 120-Employee SaaS Company Rewrote Its SEO Playbook with ChatGPT in 2024

https://www.scribd.com/document/982738580/Win-AI-Overviews-in-Search-A-Practical-30-Day-Playbook-for-Sites-Facing-12-16-AI-Coverage-206707

How BrightScale's Marketing Team Decided to Test ChatGPT Across 12 Campaigns In January 2024 BrightScale, a 120-employee B2B SaaS company, had 18 people in marketing, a dedicated SEO manager, and a content backlog that had grown to 64