google local service ads 6

https://direct-wiki.win/index.php/Why_Google_Search_Ads_Management_Still_Matters_for_Local_Businesses

google local service ads are those ads you see at the very top of search results when you look for a plumber, locksmith, or electrician. They're a little different because they show your business name, phone number, and a Google Guarantee badge. You only pay when a customer actually calls or messages you through the ad, not for clicks. This means it's a pay-per-lead model, which can be less wasteful for local service pros who just want actual jobs coming in.