Ecommerce marketing works better when your channels, customer data, and offers...

https://touch-wiki.win/index.php/How_to_Decide_Whether_to_Pull_Back_on_a_Channel_That_Looks_Good_on_Paper

Ecommerce marketing works better when your channels, customer data, and offers support one another. This article shows how to connect the pieces and use AOV, CAC, conversion rate, repeat purchase rate, and CLV to spot what needs attention