Changing your SaaS pricing can boost revenue but might also lower conversions....

https://dallasssplendidinsight.yousher.com/conversion-dropped-after-price-hike-but-churn-also-dropped-how-to-interpret

Changing your SaaS pricing can boost revenue but might also lower conversions. One company saw a 31% drop in conversions but a 22% lift in revenue, revealing the tradeoff many teams face