Case Study: How 15 Agency-Placed Links Triggered a 62% Drop in Organic Traffic (2019 Mistake We Still Talk About)

https://varimail.com/articles/how-a-3m-saas-company-rebuilt-trust-after-getting-burned-by-link-building-agencies/

How a $3M Ecommerce Brand Went From Growth Mode to Damage Control After a PR Push In early 2019 we hired a boutique SEO/PR agency to run a "brand lift" campaign