Canned RTD cocktails are popping up right next to craft beer on store...

https://iris-wiki.win/index.php/Why_Are_Craft_Beer_Drinkers_Suddenly_Into_Negronis_in_a_Can%3F

Canned RTD cocktails are popping up right next to craft beer on store shelves—and it makes total sense. Imagine grabbing a crisp vodka soda for your backyard BBQ without hunting through a separate aisle