Canned RTD cocktails are popping up right next to craft beer on store...

https://smoothdecorator.com/how-do-i-explain-rtds-to-someone-who-thinks-they-are-just-seltzers/

Canned RTD cocktails are popping up right next to craft beer on store shelves—and it makes total sense. Imagine grabbing a crisp vodka soda for your backyard BBQ without hunting through a separate aisle