Are you tracking the right data? Stop guessing. Focus on conversion rate, AOV,...

https://blogfreely.net/murciajpvo/how-do-i-know-if-extra-fees-are-killing-my-checkout-conversion-rate

Are you tracking the right data? Stop guessing. Focus on conversion rate, AOV, and cart abandonment. With cart abandonment at 78%, you need a plan to win sales back