Align strategy with service goals through audits, rival evaluation

https://docs.google.com/document/d/e/2PACX-1vSu_Cwm76HoxNngk5XFReuFMJFC1Q5LfVnJrZMF_kmlrp-d29lwZpl6V3feT7dd7KmgQFo36_sD06QI/pub

Straighten strategy with service objectives via audits, rival analysis, and roadmap planning that focus on high-impact possibilities.