AI-generated feedback is rewriting the rules of online reputation management....

https://travistrcm708.theburnward.com/the-high-stakes-gamble-what-happens-when-online-reputation-management-goes-wrong

AI-generated feedback is rewriting the rules of online reputation management. Whether it’s a coordinated five-star boost or a malicious one-star attack, synthetic reviews are distorting consumer trust and damaging honest businesses