After 11 years of briefing conferences, I know how easily they become...

https://www.bookmarkidea.win/after-11-years-of-attending-these-i-ve-learned-that-not-every-event-is-worth

After 11 years of briefing conferences, I know how easily they become overwhelming. You need a strategy to find real innovation rather than just walking the expo floor. I’ve put together a guide to the 2026 circuit to help you prioritize