1. Look, I’ve been pouring budget into video ads for six months and the click-through rates are decent, but actual sales lift? Meh. Anyone have solid frameworks for tracking true ROI beyond vanity metrics? Feels like we’re spinning wheels sometimes.

https://super-wiki.win/index.php/Why_Video_Case_Studies_Drive_95%25_Message_Retention%E2%80%94and_How_Australian_Businesses_Can_Use_Them

1. Look, I’ve been pouring budget into video ads for six months and the click-through rates are decent, but actual sales lift? Meh. Anyone have solid frameworks for tracking true ROI beyond vanity metrics? Feels like we’re spinning wheels sometimes. 2